I think it does lack depth to make easy appeals to the masses but abide by -- if not liberal mores -- then New Left conventions. Battling the media, the EU (remember the umbilical chord that is the Euro) requires men with fortitude ready to step over these sacred cows.I don't think an appeal to bread and butter sensitivities implies a lack of depth. In fact, a set of policies crafted to appeal to people's gut desire for freedom, familiarity (homogeneity) and prosperity is the ultimate in depth.
Most people desire to be relatively prosperous, free and live in a high trust society of people who share their values. This is where the focus should be.
Almost every political question that deals with patriotism, minorities and immigrants is refracted through the template of the holocaust. Almost every question of controversy is a potential little mini holocaust if the usual globalist prescription isn't availed of. This needs to be superseded by a pragmatic, unsentimental and practical treatment of these questions as a matter of priority.
The whole Sinn Fein are fuh, fuh, fuh "holocaust deniers" is the political equivalent of Sooty popping out of his little box to give Matthew a good hosing down with his little water pistol. It's just weak and unserious.