Setanta Sports TV sold to eir

Rick

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[font=Verdana, Arial, Helvetica, sans-serif]Sports TV broadcaster Setanta Sports has been bought by Ireland's telecom provider: eir (formerly eircom)[/font]

[font=Georgia, serif]Eir acquires Setanta Sports including BT Sport's Irish rights[/font]


[font=Georgia, serif]Eir, the Irish telecommunications company has purchased Setanta Sports Ireland, the international sports broadcaster, also based in Ireland, for an undisclosed sum.[/font]

[font=Georgia, serif][font=Georgia, serif]Speaking about the acquisition eir chief executive, Richard Moat, says that it is the company’s first step in owning television content.[/font][/font]


[font=Georgia, serif][font=Georgia, serif]“This is an extremely exciting and very important first step for us in television content ownership. We will now offer our customers the widest range and highest calibre of sports content in Ireland. Buying Setanta Sports Ireland is a game changer for eir and is our largest acquisition since we purchased Meteor in 2005.”[/font][/font]

[font=Georgia, serif][font=Georgia, serif]Manag[size=large][font=Georgia, serif][size=medium][font=Georgia, serif]ing director at Setanta Sports Ireland, Jon Florsheim, says that the deal is positive for customers of the sports services that shows the Barclays Premier League and the UEFA Champions League.[/font][/font]
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[font=Georgia, serif][font=Georgia, serif][size=medium][font=Georgia, serif]“Today marks a significant milestone for Setanta Sports Ireland. This is really positive news for our customers, our colleagues and our business. Eir's scale and reach presents us with the opportunity to grow our sports offering in Ireland.


http://www.independent.ie/business/eir-acquires-setanta-sports-including-bt-sports-irish-rights-34264787.html[/font]
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Rick

Rick

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#4
BURNOUT said:
Will Setanta Sports be free to air?
Unlikely, more the case that Eir has seen how well BT Sports is doing in the UK and they want something similar over here.
 
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